User-generated content is one of the most important ways for a company to increase its brand awareness. There's nothing like seeing a post that answers a burning question or provides an entrepreneur with a different tactic to expand their business goals. After all, a consistent follower knows that you are committed to your service or product coupled with a communication strategy that answers particular pain points keeps your constituents coming to you as the solution provider. Focus on getting seen and heard!
One: Build Online Credibility
Make sure you share your GENIUS in your community. How can you utilize your neighborhood associations, libraries, and meeting groups to bring value that helps participants solve a problem? You can't be all things to all people. Try to focus on what you do best and use one online platform to solve a pain point your prospect may have.
Two: Be Genuine in Your Online Engagement
Consider relating your product or solution to the real-world challenges of the day. With millions of individuals online, you can find ways to have genuine dialogue within the FB groups, book clubs, and associations you are in. With that said, a prior conversation will work in your favor should they need your services in the future.
Three: Form a Comment Pod
If you have fans who love and admire your work, ask them to join an organic comment pod. A pod allows those in your community to make a commitment to comment, like, and share your latest updates, events, and more! You will be surprised to learn of those who may be willing to share your genius with others!
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Dr. Allana is the President of Turning On the Lights Global Institute. For all media inquiries please visit https://www.drallanadagracaa.com/media